So that there is no confusion in reading a planogram. The planogram designer should make sure to mention all necessary information regarding the dimensions and product, brand and all other necessary information including unique product identification code (UPC). There are some general instructions to be followed by a planogram designer to enable effective planogram reading. The one who reads a planogram should be capable of understanding the information the planogram designer is planning to convey by giving attention to the information provided. Increasing or decreasing number of facing will affect the exposure of the product to customers and any change in these numbers may result in not achieving the aim of the planogram developer.
This includes identifying which products should be placed where and with how many facings. Carefully matching the details of the planogram with the products available in store is very important and can save a lot of troubles with non-compliance.Īfter identifying the products next and the last step is to identify the number of products to be placed on the shelf. Usually, a planogram will contain the product name, brand and other related specifications. Any mistake in this step will mess up the whole planogram implementation. Various types that can be used by the planogram creator are gondolas, coolers, vending machines, peg boards, slat walls, etc.Īfter identifying the specifications of the display the next important step is to successfully identify the products and its specifications. Identify the number of product facings and products aligned behind every facing.įor reading a retail planogram the initial step is to understand which display type is used in the planogram. Identify the product, brand and unique product code. Identify and verify the dimensions of the shelf space It also includes the necessary information needed to identify the product dimensions and unique product code. Planograms consist of products arranged in shelves. A planogram implementation is only complete after it is read and understood, and then arranged on the shelf according to that planogram. Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales.
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